The
Media Studies Site is aimed at bringing together wide-ranging
materials and studies dealing with contemporary and historical
media, communication and cultural issues. Media culture is treated
here in relation to political communication and democracy as well as
the shaping of the media and political consciousness with regard to
the public relations industries uses. The various approaches to the
media, including the Internet, allow to extend and modify the scope of
sociological, cultural and political research and provide
theoretically developed contributions to the field of communication
studies.
The
Site is also aimed at understanding the media coverage processes. A
major task of the Site is to provide material for the continuing
discussion of how access to the media is conditioned by the use of
media relations and how the media themselves respond to the highly
competitive global communication and information environment.
The
Site is supposed to respond to the needs of navigating the sea of
symbolically orchestrated messages flooding into everyone's
life daily through TV, movies, radio, music, video games,
newspaper, magazines as well as interpersonal communication networks.
With this in mind, media ecology and media literacy issues form part
of The Media Studies Site agenda.
The
Site responds to the need to apply the power of information and
communication technologies to worldwide educational goals. The
information age conflicts - as they manifest themselves in media wars
and information warfare issues in particular - are relevant to the
Media Studies Site too.
The
Site is aimed at bringing together media studies experts and educators
as well as media professionals. An important new guideline of the Site
development is the new economy issues including all problems
characterizing its dynamics.
The interrelationships characterizing the global and Russian
media context
are of particular importance here.